A few months back, I was lucky enough to take part in another campaign – this time with Vita Liberata, a premium organic skincare and sunless tanning brand popular with the likes of Rosie Huntingdon Whitely and Rita Ora.
The idea behind the campaign was to demonstrate how Body Blur, an instant body makeup that gives a flawless skin finish when applied, can benefit those with vitiligo or any other visible skin condition. The conversation between myself and the brand started after a very satisfied customer got in contact to say that the Body Blur, one of their premium products, had saved their life. The customer, who had used self tanners in the past, had spent years trying to find a product that disguised the patches on her skin, but nothing she used seemed to create the coverage she wanted. She then discovered Body Blur and was so overwhelmed with the results, that she contacted Vita directly to say just how much the product had helped her. In response, Vita contacted the Vitiligo Society, where I am a Director and so a conversation around how we could collaborate and widely share the benefits of Body Blur, began.
I’ve always been very open about the fact I use self tanners, especially during the summer because as someone who is mixed race with vitiligo, it meant that my white patches were a stark contrast against my caramel coloured skin. This meant that I tried everything in m power to disguise them – camouflage makeup in the first instance and then later self tanners. I worked my way through an entire shelf of products; creams, mousses, gradual tanners and sprays and always went for the darkest shade possible. My obsession meant that I’d apply layers upon layer until my skin was barely noticeable and practically orange! It was the only way I’d feel remotely comfortable showing my skin to the public.
I’ve always felt like people often have strong views on self-tanners and camouflage makeup and have seen comments online such as ‘you shouldn’t feel as though you should disguise your skin’ and ‘not using coverage means you are totally accepting of your skin’. For me, wearing self tanner isn’t a measure of a person’s confidence and no one should be made to feel as if wearing fake tan is deflecting away from their natural beauty. It’s simply a personal choice. This is why taking part in the campaign felt so appropriate to my own personal journey and fully supported my strong views on covering vitiligo as being a person’s choice.
Back to the campaign! The campaign brief was that a group of girls would come together as friends, sharing their story and testing the products in front of the camera. My biggest hurdle was finding a group of women who had used fake tan in the past and wanted to take part. I instantly started sending messages to girls I had spoken to on social media and admittedly some women were reluctant as they either didn’t cover their skin, had stopped using fake tan and felt as though it went against their opinions on using products that covered their skin. However, there were a group of girls that were keen, loved the idea of testing the products and being part of a campaign and were experienced users of self-tanners.
Prior to the shoot day it was important that I tested the product to make sure it was something I would genuinely use. When the sealed box arrived in the post I was incredibly excited about trying it! Ten minutes later, my skin looking fresh, I started applying the Body Blur to my legs with a tanning mitt and was blown away with the results. It was as easy as applying moisturiser, took seconds to dry, smelt great and most importantly didn’t mark my clothes. The product was a winner!
The actual shoot itself was so much fun! I got to record the campaign with three lovely ladies who also shared similar stories to mine. We spent quite a bit of time getting to know each other in between recording and really connected because we had vitiligo. Vita Liberata founder, Alyson Hogg carried out the recorded interviews and took a real interest in what it was like for each of us living day to day with the condition. Each of the models spoke about how and when it first developed, that pinnacle moment when we realised we were different, using camouflage products in the past and how we found using Body Blur.
This is one of my first major campaigns and as someone who has spent many years trying and testing coverage products and self tanners, taking part in this one felt right. My view has always been that I will only take part in a campaign if I genuinely believe in the product and would use as part of my daily routine. If its something I would benefit from, then potentially, others with Vitiligo also will. Body Blur has changed my perspective on coverage products because of how easy it is to apply and how natural it looks on the skin and its definitely made it on the list as a suitcase must have….